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- Strategic
Positioning.
Construct coordinated positioning to help clients overcome
obstacles to achieving objectives.
- Communications
Planning. Chart communications roadmap to guide
clients to reaching specific goals.
- Publicity.
Design and implement programs that build positive perceptions
and propel clients onto the media's "first call"
list.
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Advertising and Direct Mail.
Link marketing to strategic positioning
and create materials and media plans that go outside the
box to deliver messages to key targets.
- Marketplace
Surveys & Audits. Create, manage and interpret
studies that shape clients' strategic business decisions,
generate proprietary information, awareness and credibility.
- Media
and Presentation Coaching. Develop and conduct
generic and custom-designed executive media and presentation
training sessions.
- Brochures,
Op-Ed Articles, Speeches and Newsletters. Craft
communications that are effective and straightforward.
- Alliance-Building.
Uncover, assess and secure opportunities for our clients
to forge links with entities and individuals who share goals,
markets and/or essential strategies.
- Facilitating
Executive Sessions.
Design and moderate discussions to secure executive buy-in,
elicit identification of challenges and voicing of possible
solutions.
- Non-Profit
Public Relations
Specialties.
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Publicity:
Support capital campaigns and other fundraising
efforts with momentum-building publicity.
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Issues
Leadership: Establish organizational positioning
through such initiatives as editorial board
briefings, placing op-ed articles, establishing
a task force and conducting a community needs assessment.
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Advertising
and Direct Mail - Branded communications with
key stakeholders. |
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Board
Buy-In: Facilitate executive and board discussions.
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Annual
Reports, Brochures and Newsletters: Effective,
cost-efficient writing delivering your messages
directly to your major audiences.
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