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From
our "Do's, Don'ts and Nevers of TALKING
TO THE PRESS"
Do prepare an agenda prior to
an interview listing the one, two or three points you want
to make.
Don't act as if you are being
interviewed when answering journalists' questions. Act as
if you are conducting an interview.
Don't take a friendly journalist
for granted. If there is negative news to be printed or aired,
responsible journalists will print or air it. All you can
hope for is an opportunity to present your side of the story.
Do know who you are really talking
to. It's not the reporter. It's the reporter's readers, viewers
or listeners.
Never lie, even if you're "sure"
the press won't find out. They could.
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to the Press | Public
Speaking | Alliance
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Producing a Newsletter | Effective
Issues Management
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Us for more information
regarding our PR Tips.
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From
our "Do's and Don'ts of PUBLIC
SPEAKING"
Do use the "I," "you"
and "we" pronouns frequently to link yourself to
your listeners and explain why you're all in the same room
at the same time.
Don't overload
your presentation with facts and figures. It's a talk, not
a term paper.
Do have a provocative title.
This can be helpful to organizers of the event if they use
a printed program or publicity to attract a crowd.
Do check the room out before
you speak. Someone else may be responsible for making sure
there is a podium, a glass of water, proper lighting, etc.,
but you're the person who will suffer if those details aren't
handled properly.
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Talking
to the Press | Public
Speaking | Alliance
Building
Producing a Newsletter | Effective
Issues Management
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Us for more information regarding our PR Tips.
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From
our "Do's and Don'ts of ALLIANCE
BUILDING"
Do focus on mutual benefits so
that your potential partners will get as much out of the relationship
as you hope to get.
Do, when seeking corporate partners,
match the activity to the corporation's marketing objectives.
Don't, for example, ask a beer distributor to join you in
a program for pre-schoolers.
Don't join a chamber of commerce,
service club, civic group, etc., thinking your name on the
membership roster alone will win allies. Become active and
demonstrate your expertise in order for visibility and new
partnerships to follow.
Do make it a point to publicly
acknowledge allies when you discuss community activities with
the media or in your organization's publications.
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Talking
to the Press | Public
Speaking | Alliance
Building
Producing a Newsletter | Effective
Issues Management
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Us for more information regarding our PR Tips.
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From
our "Do's and Don'ts of PRODUCING
A NEWSLETTER"
Do, when debating between increasing
the frequency of the publication or adding pages, go the added
frequency route. Readers would rather get fewer pages more
often than a lot of pages infrequently. Additionally, frequency
makes a more lasting impression than a lot of text.
Don't ignore the media and public
officials in your distribution. The former might print or
air some of the text and the latter need to know what's being
done for their constituents.
Do be strategic. A newsletter
shouldn't merely disseminate news; it should further the realization
of organizational goals.
Don't forget
the Internet in designing and distributing the publication.
Do reach out to special audiences
with supplements that focus on how the organization is addressing
its concerns.
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Talking
to the Press | Public
Speaking | Alliance
Building
Producing a Newsletter | Effective
Issues Management
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Us for more information
regarding our PR Tips.
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From
our "Do's and Don'ts of EFFECTIVE
ISSUES MANAGEMENT"
Don't wait for an issue to emerge
before addressing it. If you're not anticipating issues you'll
be doing crisis management rather than issues management.
Do distinguish among "great
thinkers," "great disciples" and "great
disseminators" when targeting and prioritizing audiences.
Don't ignore potential allies
from other fields. If an issue could hurt or help your organization,
it could hurt/help others as well. Find your potential partners.
Work with them in shaping responses.
Don't try to please everyone.
Recognize that different publics, all of which may be important
to you, often disagree on major issues.
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Talking
to the Press | Public
Speaking | Alliance
Building
Producing a Newsletter | Effective
Issues Management
Contact
Us for more information
regarding our PR Tips.
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*The
information contained within this site is for general guidance on
matters of public relations only. Cole Communications is not responsible
for the use of PR Tips that aren't designed for a client and tailored
to its situation.
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